We're the Real Estate Leaderssm. No one in the world
sells more real estate than RE/MAX.
Gail Liniger founded RE/MAX in Denver, Colo., in 1973, prompted by their
dissatisfaction with the way real estate business was conducted at the time.
Regardless of an operation's size, most real estate offices used the
commission-split system, requiring sales professionals to forfeit half of
their commissions to their brokers in exchange for an office environment and
company services. The top producers contributed the most to the operation's
overhead, thus supporting the amateur, part-time and low-producing agents.
Most salespeople left the business within two years, making residential real
estate a high-turnover industry comprising in large part inexperienced and
The Linigers wanted to change all that.
They believed that to attract and retain the best agents in the business,
brokers must offer them maximum compensation, advanced support services and
the freedom they need to succeed. Agents would share office overhead and pay
management fees, and in return would receive a wide variety of traditional
real estate franchise services and high commissions.
The strategy worked.
Recognized by the homebuying and selling public for its red, white and
hot air balloon logo, RE/MAX has been the No. 1 residential real estate
network in Canada since 1987 and is a leading industry force in the United
States and many other regions.
The most significant growth for RE/MAX in recent years has come outside
the United States, with expansion into Africa, Asia, Australia, the
Caribbean, Central America, Europe, Mexico, New Zealand and South America.
RE/MAX takes proven techniques and adapts them to local markets, thereby
developing a series of tools that real estate professionals find invaluable.
Some of the innovative services created by RE/MAX International to help
its members become ever more professional and successful include
commercial investment, an international referral network,
advanced training courses, state-of-the-art technological tools,
extranet Web sites, and
national television advertising campaigns. It was the first - and
remains the only - real estate network to invent and maintain a satellite
television network (RE/MAX
Satellite Network) dedicated to real estate professionals.
In an industry rife with mergers and acquisitions, RE/MAX is the only major
real estate network still owned and directed by its original founders.